Research shows that the most successful brands have a distinct personality that makes their ideal customers pick them over their competition. By discovering your brand personality, style, and keywords, you'll be able to create a personal connection with new customers and directly affect their level of trust in your business. You can even increase your current customer's loyalty to your business!
Branding is anything you use to communicate to your customers about who you are and what you do. This includes:
Whether you are just starting your homestead business or looking to upgrade your branding, you need to have a clear concept of what you want your brand to communicate to your customers. Are you more serious than funny? Do need people to trust you, or do you want them to feel comfortable like you are friends? Once you know the answers, your branding will become clear and distinctive, making you stand out from the competition and attract customers who are willing to pay your price.
Some people think that the only way to have a recognizable brand is to have a large budget, but that isn’t true. The most successful brands are tapping into science to create emotional connections with their potential customers, using colors and fonts to make their brands memorable. We'll teach you how to use these methods to create your own successful branding for your business.
This course includes:
BONUSES:
Are you ready to create a successful brand for your business?
Have questions? Reach out to us using the live chat! We’re always happy to answer questions.
We are a multi-generational, family-owned marketing and design agency. Our purpose is to help small town and rural businesses flourish, which is why we provide businesses with the knowledge and tools they need to succeed.
BONUS: Farm & Homestead Name Checklist
Choosing the right name to represent your homestead or farm is essential to attracting your ideal customer and making you stand out from your competition. Use this checklist to double check that you have a great business name. Learn how to check if your name is available and the steps to secure your name.
The Small Town And Rural Branding Checklist will help you keep track of what marketing materials you need so you can see at a glance where you need to focus your attention to attract more customers and grow your business.
The Social Media Checklist will help your business make a great first impression. You'll be able to track your social media branding, descriptions, links and follower count to make sure your social media accounts are up-to-date.
By figuring out your brand personality, you'll be able to create a personal connection with new customers and directly affect their level of trust in your business. You can even increase your current customer's loyalty to your business! As you develop your brand, it’s critical to know who you’re trying to reach and focus on the people who are most likely to purchase from your business.
Whether you are just starting your homestead business or looking to upgrade your branding, a distinctive color palette is an essential piece to your brand and marketing. You want your customers to see your colors and immediately know it's you. Studies show that up to 90% of snap purchase decisions are based solely on the perception of colors, and how they make people feel.
Choosing the right name to represent your homestead or farm is essential to attracting your ideal customer and making you stand out from your competition. Use this checklist to double check that you have a great business name. Learn how to check if your name is available and the steps to secure your name.